Opt-In Marketing

 

 

How to Build Your Double Opt In List without the Usual Hassle 

 

 

Although e-commerce is certainly more convenient and less capital intensive than doing business in the real world, this doesn’t mean that it’s completely free from disadvantages. For one, competition among Internet businesses is very fierce, and only the fittest survive.

 

If you’re just getting started with your online business, the first thing you should focus on is building your double opt in list.

 

5 Hassle Free Tips to Build Your Double Opt In List

Unlike simple opt in lists, double opt in lists require twice the confirmation from their subscribers before they can be officially added to the list and start receiving emails from your company.

 

Making Your Presence Felt in Forums.

Forums are one of the best places to start advertising about your opt in list. First, choose forums and forum sections that discuss topics or subjects related to your business.

 

Secondly, make your presence felt by posting replies, polls, and questions frequently. Introduce yourself in the appropriate forum topic and upload a headshot of yourself. Make sure to greet every new member of the forum.

 

Thirdly, make sure that all your posts are brief but informative to impress your fellow posters. At the end of each post, make sure that you mention having a double opt in list which they can join anytime by visiting your homepage.

 

Be a Part of a Blogging Community

Besides forums, getting actively involved in a blogging community will also allow you to find more people who share the same interests as you do and may consequently be interested in purchasing the products or services you’re selling.

 

When creating a blog, it’s important that you choose one main topic only to maintain consistency. Your entries must never be redundant. Furthermore, if you have an entry that is related or similar to something you’ve previously discussed, make sure that you include trackback links to these entries. Again, make sure that you invite your readers to join your double opt in list if they wish to read and know more of what you’re talking about.

 

Be a Contributor.

Use your knowledge and experience to make meaningful and valuable contributions to other websites. You can write articles or hand over rights to your original artworks. In return, these websites will be willing to host your ads and issue invitations on your behalf to join your double opt in list. If you’re worried that your writing skills are insufficient, consider hiring a ghostwriter to put your thoughts on paper.

 

Share the Love.

Give-and-take relationships are common in the Internet. Favors are always traded and returned. As such, if you’re willing to host links, buttons, and subscription forms of other websites then rest assured that they’ll be willing to do the same for you as well.

 

Besides mutual hosting of links and buttons, you can also choose to affiliate yourself with websites and be co-registration partners. In this set-up, every member that subscribes to any of your affiliates is automatically subscribing to your double opt in list and vice versa.

 

Getting Readers to Double Opt In

The tips above will only give you a list of names of potential subscribers. The next thing you should focus on is convincing them to double opt in. To do this, you need to list the multiple benefits that they’ll receive when they do confirm their subscription.

 

If they end up opting out, however, then leave it be and don’t let yourself be tempted to continue sending them emails lest you wish to ruin your credibility. You win some, you lose some!